《淘宝美工店铺装修实战宝典：Photoshop+Dreamweaver》结构清晰，讲解简洁流畅，实例丰富精美。《淘宝美工店铺装修实战宝典：Photoshop+Dreamweaver》共15章，第1～3章讲解了Photoshop的运用等重点知识，包括软体的常用技巧、图片的美化，第4章讲解了Dreamweaver的运用，製作网页的方法技巧，第5～14章讲解了淘宝店铺装修的实战方法及技巧，第15章讲解了手机店铺装修。

第1 章 了解网店装修知识··········································· 1

1.1 店铺装修的基础知识···························· 1

1.1.1 为什幺要装修·········································· 1

1.1.2 认识旺铺的种类····································· 3

1.1.3 如何给店铺取个好记的二级域名··········· 4

1.1.4 旺铺的四大页面····································· 4

1.2 店铺的色彩搭配··································· 6

1.2.1 色彩的基本属性····································· 6

1.2.2 色彩搭配及视觉行销····························· 8

1.3 首页风格定位······································10

1.3.1 选择模板··············································· 10

1.3.2 样式管理················································ 13

1.4 布局管理··············································13

第2 章 Photoshop 快速入门······························18

2.1 认识工作界面······································18

2.2 了解工具箱··········································20

2.3 认识图层··············································24

2.4 使用辅助工具······································27

2.5 自定义快捷键·······································29

2.6 了解Photoshop 的工作流程················31

2.7 档案格式··············································35

2.8 切片······················································35

第3 章 商品图片美化········································38

3.1 图片尺寸调整······································38

3.1.1 修改图片大小······································· 38

3.1.2 图像裁剪··············································· 40

3.2 抠图·······················································42

3.2.1 快速去背景··········································· 42

3.2.2 钢笔抠图················································ 45

3.2.3 通道抠图··············································· 49

3.3 宝贝照片最佳化······································54

3.3.1 快速去除商品上的斑点························ 55

3.3.2 用仿製图章工具修复划痕···················· 56

3.3.3 处理曝光不足的图像··························· 59

3.3.4 还原图片色彩······································· 60

3.3.5 提高照片清晰度··································· 63

3.4 商品图片修饰······································66

3.4.1 背景效果··············································· 67

3.4.2 产品投影的效果··································· 70

3.4.3 产品倒影的效果··································· 73

3.4.4 用Photoshop 製作Gif 动画·················· 78

3.4.5 字型与排版··········································· 80

3.4.6 促销标籤的製作···································· 85

3.4.7 图像合成··············································· 88

3.5 製作水印··············································93

3.5.1 文字水印··············································· 93

3.5.2 图片水印··············································· 94

3.6 批处理··················································97

第4 章 认识Dreamweaver·········································101

4.1 认识Dreamweaver 界面····················101

4.2 站点的创建与管理····························102

4.2.1 创建站点············································· 102

4.2.2 管理站点············································· 104

4.3 Dreamweaver 的基础知识·················105

4.4 超连结················································· 111

4.4.1 文本图像超连结··································111

4.4.2 热点连结············································· 112

第5 章 店招设计············································· 114

5.1 Logo 设计与製作······························· 114

5.1.1 Logo 设计··········································· 114

5.1.2 Logo 製作··········································· 115

5.2 店招设计············································ 117

5.2.1 店招製作············································· 117

5.2.2 製作切片············································· 124

5.3 图片空间············································126

5.3.1 淘宝图片空间····································· 126

5.3.2 上传到图片空间································· 128

5.4 店招装修············································130

5.4.1 替换图片地址····································· 130

5.4.2 添加连结············································· 132

5.4.3 装修店招············································· 135

5.5 页头背景············································137

第6 章 店铺首页背景·····································140

6.1 背景设计············································140

6.2 固定背景············································144

第7 章 页尾设计·············································151

7.1 页尾设计············································151

7.1.1 页尾设计技巧····································· 151

7.1.2 页尾製作············································· 151

7.2 页尾切片製作····································155

7.3 用Dreamweaver 添加连结················157

7.4 嵌套切片製作····································162

7.5 装修页尾············································169

第8 章 旺旺导航·············································172

8.1 旺旺导航模组製作····························172

8.2 切片製作············································174

8.3 旺旺代码生成····································176

8.4 后台装修············································180

第9 章 促销海报·············································183

9.1 海报的设计方法·································183

9.1.1 构图···················································· 183

9.1.2 字型···················································· 185

9.1.3 颜色···················································· 186

9.2 製作全萤幕海报····································186

9.3 全萤幕海报轮播·····································190

第10 章 宝贝展示设计····································192

10.1 宝贝展示图设计······························192

10.2 展示模组製作··································193

10.3 切片的高级编辑······························198

10.4 展示图片装修··································200

第11 章 店铺导航···········································206

11.1 店铺导航··········································206

11.2 修改导航颜色···································209

11.3 高级导航製作··································210

11.3.1 店招製作············································ 210

11.3.2 切片製作··········································· 213

11.3.3 添加连结··········································· 214

11.3.4 製作店招背景··································· 216

第12 章 主图设计···········································218

12.1 主图设计··········································218

12.2 主图製作··········································219

12.3 主图9 秒视频製作···························221

第13 章 详情页製作········································230

13.1 详情页布局······································230

13.2 详情页製作·······································233

第14 章 时尚潮流店铺装修····························242

14.1 準备工作··········································242

14.1.1 设计理念··········································· 242

14.1.2 装修素材··········································· 244

14.2 模组设计与导航······························246

14.2.1 店招················································· 246

14.2.2 页头背景·········································· 250

14.2.3 固定背景··········································· 250

14.2.4 全萤幕海报··········································· 251

14.2.5 优惠券製作······································· 253

14.2.6 展示模组设计··································· 254

14.2.7 宝贝展示模组设计··························· 257

14.2.8 页尾设计··························· 261

14.3 装修店铺··········································263

第15 章 无线店铺装修····································268

15.1 无线店铺运营···································268

15.1.1 如何添加宝贝··································· 268

15.1.2 自定义页面········································ 271

15.2 手机淘宝首页布局最佳化···················271

15.3 自定义选单······································272

15.4 无线店铺店招製作··························273

15.4.1 店铺标誌··········································· 274

15.4.2 店招设计··········································· 274

15.4.3 店招装修··········································· 277

15.5 焦点图製作······································278

15.5.1 发布公告焦点图製作······················· 279

15.5.2 焦点图製作······································· 280

15.5.3 焦点图模组装修······························· 282

15.6 优惠券设定方法······························284

15.6.1 优惠券製作······································· 284

15.6.2 手机店铺活动宣传图······················· 286

15.6.3 无线优惠券设定方法······················· 286

15.7 双列图片导航··································290